Our Solution · Our Cup-Carrier

Put the AB into FAB.

No meal is complete without a beverage — and no food and beverage system is complete without a cup-carrier. This is ours.

Two Turë cup-carriers on a navy draped table — one teal, one gold — each a triangular ring on a stem, shown from the side
The cup-carrier

Beverages, baked in.

Add a beverage to any Turë meal — or stack a hub above with drinks and keep the food below. Easily accommodates most standard 16–22 oz cups (reusable, please) and many others.

The cup-carrier occupies the same hub footprint as a small Arc container, which means it slots seamlessly into any Turë configuration. An armful of food on one side, a disposable drink carrier in the other — no more. Carry confidently. Enjoy the meal.

Let's keep hydrated.

A category nobody has solved

The missing piece in stadium diversion.

Reusable cups are now an established category — several companies have built real businesses helping venues recapture the cup itself. But the drink carrier — the cardboard or molded fiber tray used to bring beverages back to seats — has remained a single-use afterthought.

It accompanies most multiple drink orders, and its useful life doesn't even outlast the single-use cups it just carried. And it lands in the trash. Every event. Every time. Across every venue.

Turë's cup-carrier is the first hub-integrated reusable cup-carrier designed for venue concession use. It identifies and solves yet another waste problem which has gone completely unaddressed until now.

90%+
Diversion targets that current programs can't quite reach.
Major venues publicly commit to 90%+ landfill diversion. Reusable cups address the cup. Reusable foodware addresses the meal. The cup-carrier is the gap. Turë is built to close it.
Before and after

What today's concession meal looks like.

A typical two-person run today: a paper or molded fiber drink-carrier, and single-use boats, boxes and bags for the food. Roughly five to seven disposable items go back to the seat — and into the trash as soon as the meal is completed.

To Landfill
Standard concession foodware 5–7
Turë 0
We're happy to lose this one.

The cup-carrier isn't an accessory. It's the part of the meal that nobody else thought to design out of the disposable stream.

In the wild

Bar side. Or pool side.

Hubs configured for beverage service go where the drink leads — bars and lounges, hotel pool decks, resort cabanas, rooftops, premium hospitality. Multiple cup-carriers attach to a single hub for round service, group orders, or sustained rotation. Add a container and the same hub carries the snack alongside the drink.

Overhead poolside view on travertine beside clear water — a Turë container of mixed nuts alongside a gold cup-carrier holding a hibiscus cooler and a butterfly pea iced drink, with a terracotta hub between them

The system, complete.

Six container forms, two hub formats, and a cup-carrier that closes the last loop. See how it all comes together.

Back to the System →